One of my many passions is Coffee. I’ve thought about it a lot since 1996. Only recently did I pick up a book by Kenneth Davids called Coffee: A Guide to Buying, Brewing, and Enjoying. It was shocking to find out this book is in its 5th edition (2001), with its first edition coming out in 1976. This knowledge of coffee has been at any person’s disposal for the last 39 years.
Even if I wind up in a career outside academics, I will always remain a lifelong learner because of my thirst for knowledge. Reading, writing, and thinking isn’t just a passion in my life, it is a necessity. Without books and journals, I would be lost in a desert without water.
To me, seeking knowledge is like water. I need it. This need sometimes narrows my view of the world, because I delude myself into thinking that everyone else has that same need, or that if they do, that they satisfy it in a way that is even remotely similar to my way.
“Grinding coffee fresh is the single best thing you can do to improve the quality of your coffee… grinding it immediately before brewing is a first and essential step to experiencing it at its peak.” – Kenneth Davids
Once coffee is ground, it only takes a few hours for it to go stale. Grinding coffee exposes the pleasant oils that are in the coffee bean which begin evaporating immediately.
I didn’t want to give you chance to look away or stop reading, and hence, you may have the feeling that some information about coffee just came at you from right field. Well, there you have it. That infomation won’t affect you at all if you aren’t a coffee drinker. More interesting thoughts and questions come to mind for those of you that are coffee drinkers, and have just obtained that information.
What will coffee drinkers who purchase and drink pre-ground coffee do with this information? Some will reject it as false, because this information does not fit into their world of coffee drinking. The Folgers or Maxwell House ads they watch and the smell that comes out of their freshly opened container they just purchased leads them to believe something differently. They seek for truth no further. Regardless of how false they believe the swiftness that staleness embraces ground coffee to be, that speed remains true.
Then there are those that don’t care. They continue to purchase and consume pre-ground coffee, admitting that they have been privy to this information and concede its point. But why? Why don’t these coffee drinkers do anything about it?
“Freshly roasted coffee is at its best about a day out of the roaster. If it is kept in an airtight container as whole, unground beans, it can remain splendid if ground & brewed in a week to ten days. But by three weeks out of the roaster, it is well on its way to listless mediocrity.” – Kenneth Davids
Now that just makes some of you downright angry, doesn’t it?!? Why did I have to go and give you information like that? Your ignorance was so blissful. You never used to care when the coffee you purchased was roasted, but now you’re going to have to check, aren’t you?
It was like the first time somebody pointed out the fact the countless people exit the bathroom without washing their hands, and that they actually have to touch the door handle on their way out. I remember first having that brought to my attention, and having a similar reaction. Dammit! That’s all I’ll ever think about when coming out of a public restroom. Truth. It is all I ever think about, now.
It is truly fascinating what people do with new information.
It was a weird journey for me connecting my love of learning about and enjoying coffee with learning in general. There is a certain bliss in both ignorance and information, as well as both apathy and enthusiasm, and we all must coexist somewhere on this multi-dimensional spectrum. The challenges of this coexistence is just life. I’m getting pretty good at it.